Kusch Consulting Engineers                  VISUAL IDENTITY                  

DESCRIPTION

Kusch is an Australian smart engineering solutions company that balances creativity and practicality to shape a better future.
They aimed to rebrand because their brand identity did not reflect the high quality and professionalism consistently delivered to clients.

We identified an opportunity for Kusch to establish itself as the market leader. We transitioned from an abstract, intertwined mark to a more identifiable and bold design that aligns with various brand touchpoints.


Blitz Productions                       LOGO, VISUAL IDENTITY                  

DESCRIPTION

To assist Blitz Productions in launching their brand effectively in the digital space, Blitz's brand identity revolves around a bold logo mark and a diverse color scheme.

The brand identity reflect the effortless user experience customers enjoy when they create their events with Blitz using just a few clicks.

Abla Fahita                                       

DESCRIPTION

Awards:
Cannes Lions, 2015 TITANIUM AND INTEGRATED TITANIUM

Brand: CBC
Media: Online
Agency: JWT, Cairo, Egypt
Category: TV/Radio Programs & Stations
Released: April 2015

She is an Egyptian satirical puppet character introduced online in 2010. She became famous on "Al Bernameg" with Bassem Youssef and launched her own show in 2014. Known for her sharp tongue and controversial humor, she is a beloved figure despite mixed reactions.

Qatassia                             CAMPAIGN DESIGN                

DESCRIPTION

Challenge: In 2018, Qatar and Russia engaged in cultural cooperation, highlighted by Qatar's Supreme Committee for Delivery & Legacy during the Russian World Cup. At the closing ceremony, Russia announced Qatar as the 2022 World Cup host.

Solution: The concept "Qatassia" blends letters from each country's name. The visuals feature vibrant, contemporary graphics of cultural icons from both nations, capturing the World Cup's dynamic excitement. Classic Russian graphic art is also referenced in the design of communication materials.

World's Hardest Puzzle                               SOCIAL MEDIA CAMPAIGN                

DESCRIPTION

A social campaign by Dementia Australia aims to engage people with an online puzzle game to raise awareness about dementia and raise funds to support individuals affected by the condition.

Thi is Egypt                                             

DESCRIPTION

The “This is Egypt” tourism campaign, launched in October 2016 by the Egyptian Tourism Authority and JWT, won multiple MENA Effie Awards in 2018 for its positive impact on tourism.

It received Gold in the Travel category and Silver in the Renaissance category for its stunning depiction of Egyptian landmarks. Previously, the campaign's video won Best Promotional Video in the Middle East at the 2017 World Tourism Organization assembly in China.

Great Escapes                        LOGO, VISUAL IDENTITY                  

DESCRIPTION

Great Escapes are a collection of exhilarating experiences that unlock new facets of the Kingdom to curious world, exist to inspire more people to enjoy and discover the wonders of Saudi.

A Time Traveller                         CAMPAIGN DESIGN                  

DESCRIPTION

Challenge: The National Museum of Qatar offers more than the typical museum experience. Its vision is to create an immersive journey through innovation and technology, aiming to generate excitement and local buzz for its grand opening.

Solution: This concept emphasizes the museum's advanced nature and pioneering vision, sparking excitement and curiosity about our past, present, and future. The idea is that everyone who enters the museum becomes a time traveler, viewing the past from the future.
 

DI_EGY 2                         CAMPAIGN DESIGN                  

DESCRIPTION

Coding is an integral part of Egyptians' daily lives, extending beyond digital realms. For instance, a coffee shop cashier might exchange money for color-coded plastic coins, each representing a different drink. These simple coding behaviors are prevalent throughout the city and reflect the people’s identities. To convey this, I used street photography by Mohamed Rabee and integrated pixel digital illustrations to bring the concept to life.

Midrar                         LOGO, VISUAL IDENTITY                  

DESCRIPTION

Challenge: Launching an exhibition for NGOs "Meet & Talk"  seeks to provide a platform for those interested in Qatar's social development.

Solution: The name "Midrar" was chosen because it means "Generator" in Arabic, symbolizing how continuous meetings and discussions fuel development in the country.

Patterns inspired by Arabic quotation marks were created in four diverse colors to represent society. These were used to craft four key visuals and communication materials for the Midrar exhibition, ensuring cohesive branding across all materials.

Digital                               SOCIAL MEDIA & DIGITAL                

DESCRIPTION

A variety of digital assets for social and digital campaigns!

Eesti Limonaad                               LOGO, PACKAGING

DESCRIPTION

The logo and packaging design of Eesti Lemonaad capture the essence of Estonia's cherished lemonade tradition, appealing to modern consumers.

Sherif Makki 2024                        LinkedIn